PRESENTING A NEW MISSION
FOR THE YEAR AHEAD
Big Ideas Campaign - Jambu & Co. 2023
Approach
Big Ideas Series for the Jambu 2023 Collection. A series of posters, booklets point of purchase material, and accompanying assets to describe the brand initiatives for the coming year to buyers.
The poster template was developed first, inspired by schematic technical drawings, and then I applied it to each category. The booklets came after, which combined these diagrams with catalogue pages of the shoes within in category.
Challenges:
The challenge of the project was creating a visual system that showed off the multiple features and materials of the products in a way that could be understood quickly and could be applied to multiple deliverables.
Designed and animated in Photoshop and Indesign.
Big Ideas Posters &
Showroom Point of Purchase
The brand wanted to show the new technologies and materials that were available in the collection in a way that was quickly readable, yet informative. I took inspiration for schematic drawings and created a diagram template that could applied to each category. The design was used for tradeshow posters and showroom signage.
Shoe Hangtags
A series of tags to represent each new featured category. Icons were designed in Adobe Illustrator and then applied to pre-designed die cut.
![2023-TouchLess_03.28.23[20207].jpg](https://static.wixstatic.com/media/9ccc54_2e57cccbc2e94e828b156cac54f95655~mv2.jpg/v1/fill/w_102,h_131,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/2023-TouchLess_03_28_23%5B20207%5D.jpg)
![2023-Made_in_north_america_02.16.22[20566].jpg](https://static.wixstatic.com/media/9ccc54_85893711a87142dc9ca132124b4a31a4~mv2.jpg/v1/fill/w_102,h_132,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/2023-Made_in_north_america_02_16_22%5B20566%5D.jpg)
![2023-Production-Hangtag_DynamicStorm_03.20.23[20332].ai.jpg](https://static.wixstatic.com/media/9ccc54_b297bb26b40a4ae0a4061e5dc2ce429e~mv2.jpg/v1/fill/w_102,h_131,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/2023-Production-Hangtag_DynamicStorm_03_20_23%5B20332%5D_ai.jpg)
Plant Based Shoebox Packaging
The prant-based initiative was the most important direction that Jambu wanted to feature. It was the most expansive line and therefore needed a specialized box. I assisted the packaging team in its creation, my biggest contribution being the graphic I designed for the inside.
Big Ideas Booklet
This booklet was created to showcase the brand's new initiatives for the coming year to prospective buyers at tradeshows and in the office, as well as to potential CO-OP members.
The book details the brand's new technologies and how the tiered co-op system works.
Gifts With Purchase (GWP)
Gifts with purchase were given to franchisees who joined the CO-OP program and wholesale buyers.
