STROLLING THROUGH ALL THE FEATURES AND BENEFITS

Product Launch Video Campaign - Delta Children 2021

Showing off A Product in a Sleek and Efficient Way

A series of short videos that would show off the many features of their new strollers in a way that was streamlined and concise while still keeping in line with the brand guidelines. Bold shapes and high contrast colors were used to grab the viewer's attention during their endless scrolling where we are competing with a plethora of other ads.

Key Product Features
to Address

Can carry from infancy to the toddler stage
Advanced steering that can handle a variety of terrain and nonlinear paths
One-handed folding to allow for quick and easy storage and transportation
The stylish look and luxurious feel of this model, think Park Avenue Moms.

Challenges

What proved to be most challenging about this project was conveying the features of the strollers without any 360-degree videos of the products in use. I had to use still images and vector graphics in order to show the strollers' functionality.

Approach

In place of videos, I converted the still product images into GIFS (frame-by-frame animations) like in the instance of showing the stroller folding. It may have looked like a video of it folding down, but it was a combination of photos of it at different stages of closure.

To show the stroller rolling on different terrain I created a vector illustration of the road and animated the photo to shift in angles as it moved along to convey movement on a jagged road.

For texture, I animated a close-up computer rendering of the fabric to show a level of detail that would not be communicated using a photograph.