SMART AND STYLISH
DIGITAL MARKETING

In collaboration with other marketing team members, I designed various digital assets that included 360 campaigns, emails, social media design for all platforms, organic and paid content, website banners and ads, hero images, and more.

Approach

After receiving the copy and images from the social media manager, I would conduct market research to see what was trending for similar content. Then I would create a visual identity that was both true to the brand and relevant to the current media landscape.

Challenges

Digital marketing is ever-evolving, and that is the most challenging aspect of designing these assets. Constant changes in design trends and algorithms provide creative challenges that keep my process ever evolving.

BARK EMAIL ASSETS

The team at BARK are all about creativity and having a strong, but fun brand voice. I was able to further this vision by creating eye catching and joyful email graphics for their new product launch initiatives.

JAMBU & CO. SOCIAL MEDIA

National Cocktail Day

A series to celebrate National Cocktail Day, each shoe pairs with a complimenting cocktail. After looking at images of cocktails I found this vintage cocktail advertisement, I was inspired to use mid-century design as my art direction for the series.

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instagram story

Lunar New Year Story & Post

The purpose of this series was to coordinate a Jambu shoe with the animals of the Lunar New Year. It was a challenge organizing so much information into the condensed space of an Instagram story and post, but the final result was vibrant and emotive of the culture being celebrated.

Designed and animated in Photoshop. Illustrations sourced.

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DELTA CHILDREN
A COMPLETE 360 (CAMPAIGN)

Delta Children Digital Campaigns

On a weekly and seasonal basis, I was responsible for the art direction and production of our 360 brand campaigns. Some included emails and social media content while other sales like Black Friday and Memorial Day consisted of emails, paid content, website images, and banners. I would present the team with my research and options for the campaign's visual language and then we collaborate on how to proceed.